Use Of Lip Syncing: Childish Gambino - 3005

Use Of Lip Syncing: Childish Gambino - 3005

The audience is able to identify the location of the music video due to the bright lighting in use, against a low key lit area (night time), but also because of the seats being shown - despite it all being blurred out. Not only this but the seats are rotating in a vertical motion, moving up towards the sky, whilst the camera has a motion moving in the opposite direction. All this together indicates the location to be at a Fairground and/or Amusement Park, creating a setting on the Ferris Wheel.

Throughout the music video juxtaposition is created from the high key lighting such as bright illuminate flashing lights being on view against the low key lighting of darkness, suggesting its night time. The relevance of the contrasts in lighting is due to the stereotype of Fairground's/Amusement Parks, as it allows the music video to identify its setting/location easier or quicker to the audience.

No sound effects are used in the entirety of the music video. The start of the soundtrack starts off upbeat and catchy of which intertwines with a deep bass as soon as the artist begins to sing/rap. From doing so the audience is hooked from the rhythmic beat until the prime of the beat. Following on from this, the chorus is involved with a different beat compared to the rest. Forcing a change up of beats, this will keep the audience interested. Due to the change of beats in the song, it helps to exaggerate what the artist is trying to portray for his narrative in each section of the instrumental.

During the beginning of the music video a pan shot is incorporated to give the audience an immersive viewing of the video as the pan shot replicates the motion of the Ferris Wheel. Of which smoothly adjusts into a close-up of the artists, forcing the audience to focus on the artist lip syncing and facial expressions.



However from this close-up, the background is continuously repetitive apart from the fact it can be distinguished that the couple in the background gradually grow older and older as the music video goes on, until the end of the music video where they are no longer to be seen. Essentially engaging the audience in a narrative that they themselves might not even know of.

The artist conforms the genre's stereotype, but also the locations stereotypical reaction. The artist is shown to be wearing a plain white t-shirt with a brown fluffed jacket whilst being beside a large dressed teddy bear. This challenges the genre, as the usual artist would be wearing baggy clothing. However this represents men to be casual rather than extravagant but also signifying a sense of loneliness. Alongside this the artists facial reaction isn't stereotypical of someone who would be attending a Fairground/Amusement Park.

The music video has slow paced scenes involving zooms rather then any dissolves, cuts and cross fades. These zooms are incorporated into the camera pans. A zoom-in suggest the artist is wanting the audience to focus on one specific area whereas a zoom-out is used to show settings and locations.

Through the whole music video, the camera has a continuous Close-Up of the artist as he lip syncs. Therefore making it clear to the audience, its not a performance based video but it also implicates a good flow as the artist is shown to be lip syncing in time with the lyrics/instrumental of the song. Stopping any confusion the audience may have from watching it, if it wasn't in time.



To conclude, the way in which the music video is performed for the audience is unique. Considering the camera is constantly focused on the artist lip-syncing it helps the audience into feeling more personal with artist but at the same time it drives the narrative forward into want seems a more storytelling manner rather than a song.