Throughout the various amounts of research conducted so far, we have discovered a diverse range of conventions and features from many different music video genres. This secondary research enabled us to gather information about what creates a successful music video but also how representation, sound, editing and mise-en-scene has an impact on the audience. This put our group in a position to understand key stereotypical traits in a genre yet showed us forms of traits that can be used to conform their specific genre.
Furthermore we conducted textual analysis' based on various genre's. This allowed me to get an in-depth, strong and detailed concept of the chosen music video viewed. By analysing music video's it gave us a good idea of how a successful music video is made.
From doing this research and textual analysis', we will be able to apply these ideas into our own production.
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