Cinematography Elements: Kid Cudi vs Crookers - Day 'n' Night

Cinematography Elements: Kid Cudi vs Crookers - Day 'n' Night

From the long shot camera angle the audience is able to establish the setting of the music video, a convenience store. By also incorporating the sound effect, of moving cars, to occur at the same moment in time as the visual of the cars passes the screen suggest to the audience its of an urban location.

Low Key Lighting is used in the beginning of the music video to show the time of day, night time. Throughout the rest of the music video High Key Lighting is used to define the setting of being inside a real convenience store.

Sound effects are involved to portray a narrative to the audience and produces a sense of realism to the characters actions. The soundtracks begins to speed up during the chorus at which by this time the women featuring are for male pleasure therefore driving the narrative of the scene to be of happiness and/or excitement.

The beginning of the video constructs a narrative for the audience. A close-up of the employee's chest, when talking, indicates to the audience of their status as it shows their "Manager" badge but also displays they are of the female sex due to the pearl necklace in view. The 180 Degree Camera Rule has been involved because it allows the audience to understand the setting of everything within that scene - understand who's talking to who as well as their actions. Therefore it later includes further close up's of the two employee's in the background to capture their expression's due to the incapability of doing so when using the 180 Degree Camera Rule.

A Point of View is used on the "Manager" from the artists perspective to sway the audience into seeing her emotions towards him, through the artist eyes. Throughout the rest of the music video the artist, Kid Cudi, takes up the majority of the frames in various Mid-Shots. This asserts his dominance and ensures the audience see him as the figure head of the single.

The artist is presented in a uniform, to the understanding of the audience this would mean he is an employee of the work place in this setting. Throughout the whole music video a diverse set of costumes are involved such as Police Uniform and Goth outfits. This creates a sense of verisimilitude, as everyone who is anyone uses the store. Although the representation of all the women featuring are presented sexually as they dance provocatively in their underwear - sex appeal is stereotypical of the Hip Pop/Dance genre and is likely to entice more views.

Within the first minute of the video a Match On Action is included, this conveys a sense of continuity for the audience. This essentially keeps flow to the narrative of the story and draws the audiences attention away from cuts. There are fast paced Jump Cuts from character to character, this is done in time with the beat of song. By doing so it allows the audience to witness more features in a smaller time gap but also again conveys continuity to the audience.