As a group our initial idea's of artists came from a select few genre's, including Grime, R&B and Pop. We began to listen to a diverse set of artists across all three genre's to further our understanding in their production. We quickly concluded that Pop would be the most suited genre to our production. This was simply because of the wide range of artists there was choose from, with the ability to reach out onto a wide audience but also because by choosing Pop it will conform our typical intellect of music as its one of the few genre's our group rarely listens to.
By deciding to do Pop, we each individually found a few artists within the Pop genre that we personally thought would be suitable for creating a narrative in our production. Afterwards we came together and listened to everyones selected artists, therefore having a discussion on what we preferred. Our choices narrowed down to Coldplay, Passenger and James Arthur. From here on we looked more in-depth into each artists songs, looking for the song with the best lyrics that can construct a narrative for our music video.
Overall we made a conclusion on doing our music video production on the song 'Get Down' by James Arthur. This was due to the fact, we believed it was a lyrically good song that is capable of targeting a wide spread audience that would not only be recognised but also remembered.
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