After researching various companies that distribute music videos; YouTube, VEVO, Vimeo and Television. We decided as a collective group to choose YouTube as our main source for promoting our artist and his music videos. This was due to YouTube's mass following and their devotion to musical artists, therefore making our target audience more inclined to view it. Besides this, YouTube is available over multiple technology platforms such as Tablets, Phones and Computers of which makes searching for our music video much more accessible. Making it user-friendly. Alongside using YouTube, we have decided to create an account across multiple social media platforms including Facebook, Instagram and Twitter. This will not only promote our artist but it will allow our artist to be more socially interactive with our audience.
YouTube is a video hosting service, serving videos worldwide. The company promotes users to upload, view, rate, share, add to favourites and comment on videos - encouraging their slogan "Broadcast Yourself".
Facebook is a social networking service. Facebook may be accessed by a large range of desktops, laptops, tablets and smartphones. After registering to the use of the site, users can create a user profile indicating their name, occupation and relationships. Users are able to add other users as "friends", follow pages, exchange messages, post status updates and share digital photo's/video links. Facebook has 1.71 billion monthly users of which is still increasing to this day.
Alongside Facebook, Twitter is also a social networking service that is known to be "the SMS of the internet". The service handles an average of 1.6 billion search queries per day and has more than 310 million monthly active users. As well as Facebook, twitter users are able to post and share other users tweets.
Instagram, has the developers from Facebook, is
an online mobile photo-sharing, video-sharing and social networking service. Users are capable of taking pictures and videos, and share them publicly or privately to the social networking platform. The service rapidly gained popularity and has over 500 million monthly active users
In essence, YouTube and these social networking platforms it puts our audience in a position to view the music video in different ways as these the video is capable of being linked and shared to thousands of people. Enhancing mass exposure and further popularity for our artist.
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