What Are The Purpose of Music Videos?

Music Videos will focus the following,when it comes to giving their videos a purpose;

• To provoke a reaction from the audience
• To entertain 
• For marketing exposure of their artist and expansion of their profile.

Despite these being factors that a label will focus as being most important. Some may argue that a music videos end result has only one purpose; Promotion. It can be seen that these music videos are a promotional tool for their artist, in that they have the ability to provide the audience with a role model they admire. Therefore going and creating fan-pages that will in essence implicate a big following, on their artist, over social media. Even though it serves as attention for both the artist and the label, it can be suggested that the music videos are initially made to provide a catalyst for sales of their songs. By saying this,in all, music videos are seen, by the label, just as another reason to generate revenue easily through the audience on media platforms such as YouTube.