Digipak Analysis; Lana Del Ray - Born to Die

On Lana Del Ray's digipak, we can see her to be presented as a clean-cut, explicit artist. This is shown through her high-collared shirt and her Hollywood curls, denoting innocence. Although despite this, she represents the Laura Mulvey Theory as indicates area's of being a sex appeal, by the connotations of her red lipstick and slightly transparent shirt.

The front cover itself seems very contradictory of the album title ' Born to Die'. Considering the mise-en-scene of the dominant image is incorporating bright and high contrasting colours, which interprets the opposite of the meaning 'Born to Die' therefore introducing a fake or hidden ideology. This can be perceived as a type of mask. This juxtaposition, in both the name and the ideologies, is used to create doubt in who Lana Del Ray is; intriguing the audience. In addition, the baby blue denote innocence, although her facial expressions and the title suggest otherwise. Her facial expression is very emotionless and in connection with the low angle shot can imply that she has a form of power or dominance.

The CD itself has a pure white background with a variation of red roses. The white background, again, links to the artists innocence and purity. However the 'blood red' in the roses have a direct contrast to her representation of innocence as it connotes power, passion and love. Thereby when merged together, the high contrasting colours represent Lana Del Ray's persona.

The back cover is reinforced with the lyrics and song names of the album. The colour scheme present a very simplistic atmosphere. The audience is able to associate the colour red with lust or danger whereas the white and black font is used to compliment the red background, forcing the text to stand-out. Besides this, the capitalisation and boldness of text, in addition to the colours, help to catch the audience's eye.