Friday, 6 January 2017

Digipak Analysis; 1975

At first glance, we can quite clearly understand that the band, 1975, are very simplistic but bold. They're not cutting around the edges and are getting straight to the point with this album, being the music.

The front cover features the album name and band name; being they're the same (1975). The colour scheme of white on black is minimalist yet it creates a spotlight effect, enhancing the name and allowing it to stand out. The studio setting and neon type sign connote their presence of urban and artistic influences.

The CD has the same font as the front cover, thereby maintaining the brand image. In addition, the band is sticking to their theme of minimalism as the CD is a two tone black of which is chosen specifically to keep their style of being clean-cut; emphasising their bands image of mystery.

The inside cover, reveals and features all the logo's and companies involved within the production of this album. By doing this it guarantee's recognition towards those who helped but also provides the band with a professional outlook as it can reassure the audience to be of good quality. An album of which doesn't look certified and efficient will acquire less sales and a rather insufficient amount of good feedback.

Lastly, the back cover is almost identical to the front cover.  The reason for this is to keep everything parallel and in the same theme, so nothing appears out of place. The only difference is the amount of songs put onto the back cover, all songs from the album. This feature is very conventional for a Digipak and it allows the audience to see what the album withholds but also makes it easier for them to find their preferred song; being efficient. Making the product quick and easy for the audience to use, will push the product to be more successful.

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