Rihanna 'LOUD' Album and Advert Analysis

This is the front cover of Rihanna's album 'Loud'. From looking at the image, despite the typography is in all capitals, it is clear that Rihanna's face dominates the cover implicating the idea of being the artist is the main attraction rather than the actual album itself. Therefore the audience is easily influenced into purchasing the album due to the artists well-known status, seamlessly assuming the music is good. The album cover itself, illuminates a bright red colour through her lipstick and hair. This gives connotations of love and passion but also provokes a 'sexy' image for Rihanna; a popular representation of the artist.

Furthermore, the inside cover uses a similar image as the one on the front. Rihanna's eyes are open and half of her face is covered. In essence, giving the impression she is mysterious but also has the ability to interact with the audience. The inside cover reveals Rihanna to be seen in three different colours; cream, red and violet. This due to the three colours relating to the stereotypical female but the use of the soft colours cream and violet essentially allow the red to stand out, catching the audiences attention. Considering her lips aren't the same bright red as the front cover suggests a more innocent person yet she holds a red rose close to her mouth indicating again that 'sexy' image and love but also femininity.

From looking at the back album cover, we are able to see the representation of Rihanna has digressed from someone who is bold and vibrant to someone who is potentially weak and vulnerable as the image is shown to have no eye-contact with the audience but also the colour, of which, was a bright red that has drifted to a washed-out light pink. Thereby proving the appeal to be aimed towards the typical women due to its angelic look. Besides this, the songs are revealed on the side in a bold deep red, emphasising their significance.

The design of the CD follows on from the inside cover as the disk is subject to being a rose although by it being a baby pink colour, it slowly transforms the look of the album into the following album cover - the back cover. Showing the continuity of the theme for Rihanna's album; sexual, love and passion.

The following is a promotional album poster for Rihanna's album 'Loud'. Although the album hasn't been released yet, as indicated by the bottom of the poster, it reveals the artwork of the album to potentially draw the attention of the audience from early on without unveiling the music. The poster follows the codes and conventions by featuring the artist name, album name, release date and the artist herself. The typography is the same font throughout and capitalises all, that would be important to the consumers.

Overall, it is clear that both of these products (the album and promotional poster) clearly correlate to each other due to their matching colour scheme of red and the dominate figure, being Rihanna's face. Therefore creating perfect synergy. By having synergy it can create opportunities to draw in more consumers but also produce a bigger yet easier advertisement for the artist and album.