Following up from our draft design, this is our final Digipak design. Although our draft was designed in InDesign, our official ancillary text was produced in Photoshop. This was because we found Photoshop to be more efficient and effective in what we wanted to create.
All was changed in the first draft as we believed it to be a weak product as it wouldn't intrigue the audience, in our opinion. We incorporated three black stripes across the inside covers to integrate synergy between the Digipak and music video. Additionally, we assimilated a mixture of high saturated/contrast and black & white themed images. By mixing the saturation/contrast to be higher, it enabled the images to stand out to the audience as it gave a juxtaposition to the black & white themed images. Black & white was affiliated with both the ancillary texts therefore creating further synergy across our products.
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