Evaluation Question #4 - How did you use Media Technologies in the Construction, Research, Planning and Evaluation Stages?

Evaluation Question #3 - What have you Learned from your Audience Feedback?

Evaluation Question #2 - How Effective is the Combination of your Media Product and Ancillary Texts?

Evaluation Question #1 - In What Ways does your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

Marcus Matthews - Get Down (Final Music Video Production)

After several drafts and audience feedback, we finally come to a final piece we believe to be a successful music video. We adapted from our second draft by incorporating further overlays of our artist. This kept our artist the main focus of the music video instead of the scenic backgrounds. Besides this, we additionally tweaked any more clips to ensure the lip syncing was in time as well as the shots. 

After multiple viewings, once we asked for feedback, it was very positive therefore this was believed to be our final production.

Digipak Design (Final)

Following up from our draft design, this is our final Digipak design. Although our draft was designed in InDesign, our official ancillary text was produced in Photoshop. This was because we found Photoshop to be more efficient and effective in what we wanted to create.

All was changed in the first draft as we believed it to be a weak product as it wouldn't intrigue the audience, in our opinion. We incorporated three black stripes across the inside covers to integrate synergy between the Digipak and music video. Additionally, we assimilated a mixture of high saturated/contrast and black & white themed images. By mixing the saturation/contrast to be higher, it enabled the images to stand out to the audience as it gave a juxtaposition to the black & white themed images. Black & white was affiliated with both the ancillary texts therefore creating further synergy across our products.

Advert (Final)

This is our other Ancillary Text, the Advert. We believe this Advert to be optimal due to the synergy values it holds. As it clearly correlates to both the Digipak and our Tour Dates poster, due to the main image being displayed across all three media texts. Numerous conventions can be shown across our poster; by conforming to these conventions, the audience won't be confused but find the poster to be easily noticeable and understanding.

Tour Date Poster (Final)

After creating our expected Ancillary Texts, the Advert and the Digipak, we went one step further and developed a Tour Dates Poster. This provided additional background to our artist, supplying the assumption to the audience our artist is in high demand and popular. In addition to this, the Poster symbolises the Digipak as the audience can make a clear recognition between the two due to them both using the same front covers; this thereby accumulates synergy.

Advert and Digipak Font Research

www.dafont.com is a website allowing users to download a wide variety of fonts and install them into Photoshop, for free. This website was ideal for locating the font we desired which was really refined and decorative to the specific theme and genre of our digipak. 

Below are some of what we have considered to use on our digipak and advert:

Longhaul is a basic font. The reason behind putting this font up for speculation, is because of its simplicity and boldness. It's easily read by the standard eye whilst having the ability to stand out.

Blackilisted incorporates a distorted style font. This style of font challenges the ordinary Pop conventions fonts such as Sans Serif. Therefore adding originality to our artist.

Road Rage is a font labelled under the 'Trash' category. By using this font, the digipak is able to encapsulate a sketchy but artistic vibe.