Dyer's Utopian Solutions

Dyer believes that audiences consume media products with a clear set of enjoyments to draw from the experience.

Three reasons Dyer believes why audiences choose to consume media products include;

• Social Tension
• Absence
• Inadequacy 

These three reasons are generated by reality therefore by the audiences consuming media products, it gives them an escape - an "Utopian Solution".

His theory links with the "Use and Gratifications Theory". They both suggest that the audience consume media to satisfy their needs of escaping reality and that reality is full of negativity/fulfilment therefore presenting the media world as an escape root.